I hear you
A simple and reliable guide to understanding hearing loss and moving forward with confidence.
Your hearing
UNDERSTANDING HEARING LOSS
Hearing loss occurs when a person has difficulty hearing sounds at a normal level.
One in five people worldwide experiences some type of hearing loss. Our ability to hear changes as we age: approximately 1 in 10 people have hearing loss at age 60, but 6 in 10 experience it by age 90.*
TYPES OF HEARING LOSS
Sensorineural hearing loss
This is the most common type of hearing loss and occurs when the inner ear or auditory nerve is damaged. In most cases, it is permanent.
Conductive hearing loss
When sound cannot pass from the outer ear to the inner ear, it is called conductive hearing loss. This may be caused by a blockage, such as an infection or earwax accumulation. It can also result from damage to the eardrum or the small bones in the middle ear. In many cases it can be treated.
Mixed hearing loss
This occurs when both sensorineural and conductive hearing loss are present in the same ear. Treating the conductive component may help reduce the overall hearing loss, but the sensorineural component will most likely remain.
Your hearing
Signs of hearing loss
Hearing loss can be difficult to self-diagnose, as most symptoms develop gradually. Here are some key signs to watch for:
- Difficulty understanding others, especially in crowds or with background noise
- Frequently asking people to repeat themselves
- Regularly increasing the volume of the TV or radio
- Withdrawing from conversations or avoiding social situations
LEVELS OF HEARING LOSS
- Mild: Difficulty hearing soft or faint sounds.
- Moderate: Low-volume conversations are often difficult to hear.
- Severe: Only loud sounds can be heard.
- Profound: Advanced hearing technology is required to support communication.
Living with hearing loss
Since hearing loss makes communication more difficult, it can lead people to participate less in social activities. This may affect quality of life and lead to isolation.
Hearing loss is often age-related. Because it impacts social interaction and daily activity, people with hearing loss may stop doing things they enjoy and lack stimulation, which can lead to loneliness. For these reasons, the sooner hearing loss is addressed and treated, the better.
Hearing loss can be challenging, but your support makes a difference.
- Listen with empathy: Be patient and validate their feelings.
- Make communication easier: Speak face-to-face, reduce background noise, and ensure good lighting.
- Support them: Encourage a hearing evaluation and accompany them through the process.
- Help with adaptation: Learn about their devices and celebrate their progress.
Your understanding is key to helping them live with greater confidence and quality of life.
Tinnitus
What is tinnitus?
A ringing or buzzing sound you hear without any external source. It is common, affecting between 10% and 17% of people. Although it is rarely severe (only 1%–2% experience it as an intense problem), it can cause stress and affect well-being.
It is most often linked to hearing loss. When the ear stops detecting certain sounds, the brain tries to compensate by generating a “phantom noise.” It can also be caused by stress, infections, medication, or noise exposure.
Studies show that 6 out of 10 patients with tinnitus report relief when using hearing aids.
How does it work?
- Amplifying real and environmental sounds helps shift attention away from tinnitus.
- Many hearing aids include masking sounds (white noise, waves, soft tones) that reduce the perception of ringing.
Get a hearing evaluation to identify any hearing loss.
- Try properly fitted hearing aids—many models provide real relief.
- Complement with strategies such as sound therapy or personalized counseling if needed.
QUESTIONS & ANSWERS
Frequently asked questions
If you have trouble following conversations, turn up the TV volume too much, or feel like you hear but don’t understand, it’s a good idea to take a hearing test. Acting early is always best.
No. Our hearing aids are designed to be accessible without a prescription. However, we recommend a professional hearing evaluation to choose the best option for you.
Yes. Our devices are intuitive, comfortable, and ready to use. We also guide you step by step to ensure a smooth experience.
We’re here for you. We offer friendly, accessible after-sales support. We want you to feel supported before, during, and after your purchase.
