PRIVACY POLICY
Last updated: 07/07/2026
1. Introduction
At +AUDIO, part of Demant A/S, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit and interact with our website, including when you contact us or request services. Our handling of your personal data complies with applicable data protection requirements and obligations.
2. Data controller
Demant A/S
Kongebakken 9
2765 Smørum, Denmark
Local representative: +AUDIO
If you have questions or wish to exercise your rights, you can contact us via the address above or via the contact form on this website.
3. How we collect your data
We collect the following types of personal data when you:
- Complete our contact form
- Contact us directly
- Use our services
- Visit our website
4. Types of personal data
Depending on how you interact with us, we may process:
- Full name
- Email address
- Country of residence
- Message or inquiry
- Technical data such as IP address, browser type and cookies
We only collect personal data that is necessary for the purposes described below.
5. Purpose of data processing
We use your personal data to:
- Respond to your inquiries and provide support
- Provide customer service and service requests
- Provide information about products and services
- Connect you with authorized distributors of our products
- Improve our website, services and user experience
- Comply with legal and regulatory obligations
- Communicate with you, including send marketing communications (only with your prior consent)
6. Legal basis for processing
The processing of your personal data is based on:
- Your consent
- Your request for services or information
- Our legitimate interest in operating and improving our services
- Compliance applicable legal obligations
7. How we share your personal data
We will neither lease, sell nor in any other way disclose your personal data, except in situations clearly described in this privacy notice; or in any other way described at the point in time when the personal data is collected.
For operational reasons, it may be necessary for us to share your personal data with other entities within the Demant Group.
We may also share your personal data if it is necessary in order for our service providers to perform the service for us, such as:
- Authorized distributors: when you request to be contacted by a distributor in your area.
Service providers supporting our IT systems, website, analytics and customer serviceCompetent Authorities: we may disclose your personal data to selected third parties such as law enforcement agencies, regulatory authorities and our professional advisors if we are under a duty to do so in order to comply with any legal obligation.
8. International data transfers
Your personal data may be transferred to and stored on servers located outside India , including within the European Union and other countries.
We ensure that such transfers are subject to appropriate safeguards to protect your personal data in accordance with applicable laws, such as:
- Standard Contractual Clauses approved by the European Commission
- European Union adequacy decisions
- Internationally recognized data protection certifications
9. Data retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including:
- Website inquiries: up to 2 years from the last interaction
- Customer interactions: typically 2-4 years
- Marketing communications: Until you withdraw your consent
- Legal obligations: As required by applicable law
10. Your rights
Under applicable data protection laws, you have the following rights:
- The rright to access your personal data
- The right to have us rectify (correct) your personal data
- The right to have us delete your personal data
- The right to restrict our processing of your personal data
- The right to data portability
- The object to our processing and opt-out
- The right not to be subject to automated decision-making
Where processing of our personal data is based on your consent, you have the right to witdraw your consent. If you withdraw your consent, this may affect our ability to provide you with our products and services. Withdrawal of consent will only have a future effect, and our use of your personal data before you withdraw your consent will not be affected.
11. Complaints with supervisory authorities
If you consider that the processing of your personal data violates applicable law, you have the right to file a complaint with the Data Protection Board of India.
12. Security Measures
We take appropriate technical and organizational measures to protect your personal data against:
- Unauthorized access
- Accidental loss, destruction, or alteration
- Unauthorized disclosure or processing
These measures include secure IT systems, SSL/TLS encryption where relevant, access controls, regular security audits, staff training and requirements for our service providers to apply similar protections.
13. Cookies and tracking technologies
Our website uses cookies and similar technologies to improve your browsing experience.
14. Children
We do not knowingly or specifically collect personal data from users under the age of 16. In the event we become aware that personal data inadvertently collected from a child under the age of 16, we will take immediate and appropriate measures to delete such data from our system in accordance with applicable data protection laws.
15. Third-party websites – Disclaimer
Our website is owned and operated by us, and we are responsible for personal data collected through the website. Please note that our website may include links to third-party websites operated by other companies and organisations. We have no control over the content or data processing practices of these third parties. If you access such websites via links on our site, we recommend that you review their privacy notices or contact them directly for information about how they collect and process personal data. Once you leave our website, we are not responsible for and cannot be held liable for the protection and privacy of any personal data you provide to third-party websites.
16. Changes to this Policy
We reserve the right to modify this Privacy Policy at any time.
Any changes will become effective upon publication on this website. We will notify you of significant changes through a prominent notice on our website or by email.
We encourage you to review this policy periodically to stay informed about how we protect your information.